Product · Built and owned by Datavoris

Ad spend, tied to the revenue it actually produced

Revora joins what you spent in Google and Meta to the jobs that were actually paid for in Stripe — so ROAS, CAC and cost per booked job are calculated on real revenue, by campaign, channel and location.

Revora's attribution screen from the live demo: platform-reported conversions narrowed to qualified leads and paid jobs, profitable and loss-making campaigns, and true ROAS by channel and location.

Live demo · sample account

The problem it exists for

Why this was worth building

A marketing dashboard will happily show you impressions, clicks and cost per lead. None of that answers the only question the person paying actually has: which of this made us money? The spend lives in the ad platforms. The revenue lives in the CRM or the payment system. Nobody joins them, so budget decisions get made on the metrics that were easiest to measure rather than the ones that matter.

The gap it measures

252 conversions. 26 paid jobs.

Ad platforms count conversions generously. Revora follows each one through the CRM to a payment, and calculates return on the money that actually arrived.

GA4-reported conversions252What the ad platforms count
Qualified leads · HubSpot59Real sales opportunities
Jobs sold · Stripe26Actual paid revenue — what ROAS is calculated on

From the live demo · sample account · synthetic data, not a client result

How it works

Live in minutes, without rebuilding tracking

  1. Connect

    Paste a read-only key for Stripe, HubSpot, GA4, Shopify or Search Console — or upload CSV exports from Google Ads and Meta Ads. No credentials handed over.

  2. Map

    Each export is recognised and mapped automatically. Re-importing updates records in place instead of duplicating them.

  3. Match

    Payments are matched to leads, and leads back to the campaign that produced them through their UTMs.

  4. Report

    True ROAS and MER, CAC, LTV:CAC and cost per booked job — by channel, campaign and location, plus a one-page leadership report.

Inside the product

Every screen answers one question: what made money?

Real screens from the public demo account. Open it yourself — no sign-up.

What is inside

Built for a pipeline, not a click-through rate

True ROAS on collected revenue

Return is calculated on payments that landed in Stripe, matched to the originating campaign — not on platform-reported conversions.

Cost per booked job

For businesses where a lead is not the finish line, the figure that matters is what a paid job costs to win. Revora reports it.

Channel, campaign and location

A channel that works in one city and loses money in another looks average in aggregate. Location is usually where the decision is hiding.

Pipeline funnel

Lead, qualified, booked and sold, with conversion and drop-off at every step, and the same split by location.

Leadership report

A one-page, plain-English summary with wins, risks and recommended actions, ready to print or save as PDF.

Data health audit

A score out of 100 and automatic checks for stale data, untracked spend, missing UTMs and leads that never produced revenue.

Import with auto-mapping

Per-source CSV templates for Google Ads, GA4, Meta Ads, HubSpot and Stripe, mapped automatically and safe to re-import.

SEO beside paid

Organic search and paid campaigns in one view, so the whole demand picture is on one screen.

White-label for agencies

Your logo, name and colours, with branded client logins — each client sees their own brand and only their own data.

What it runs on

One developer, front to back

Revora is a Datavoris product: designed, built and run end to end — the data model, the ingestion and matching, the authentication and the interface on top. It is hosted as a shared multi-tenant SaaS.

Next.js (App Router)TypeScriptPrismaNeon PostgresVercelTailwindTremor · RechartsStripeCSV auto-mapping
Who it is for

Revora

Home-services owners — restoration, HVAC, roofing, plumbing — lead-generation businesses, and the agencies that run their marketing. Anyone for whom a lead has to become a paid job before it counts.

See it live ↗

Want something like this built for your business?

This is the same engineering a client engagement gets — the data model, the integrations, the authentication and the interface on top. Tell us what you are trying to build and we will tell you how we would approach it.