Most marketing teams can tell you exactly what they spent. Far fewer can tell you what it earned. Revora closes that gap.
A marketing dashboard will happily show you impressions, clicks and cost per lead. None of that answers the only question the person paying actually has: which of this made us money? The spend lives in the ad platforms. The revenue lives in the CRM or the job system. Nobody joins them, so budget decisions get made on the metrics that were easiest to measure rather than the ones that matter.
Ad platforms report the revenue they can see, and claim credit generously. Revora reports the revenue that actually landed.
Reported in-platform
6.2×
Return on ad spend, as the ad account reports it.
Revenue that landed
2.4×
Joined back to booked, paid work in the CRM.
Illustrative figures · fictional account
Ad platforms report the revenue they can see and claim credit generously. Revora reports revenue that actually landed, joined back to the spend that produced it.
For businesses where a lead is not the finish line, the number that matters is what a booked, paid job costs to win. That is the figure Revora reports.
A channel that works in one city and loses money in another looks merely average in aggregate. Splitting by location is usually where the real decision is hiding.
The reporting assumes a pipeline: spend, lead, qualified, booked, paid. That shape is deliberate — generic marketing analytics tools stop at the lead.
Marketing and operations teams running paid acquisition where a lead has to become a booked job before it counts.
See it live ↗The same shipping muscle that produced this is what goes into client work. Tell us what is breaking and we will tell you how we would approach it.